quincy hotel singapore

Quincy Hotel Singapore

// branding + social media marketing + content creation + art direction

As the lead creative for the Quincy account, I took on the role of setting the creative direction for the brand's social presence on both Instagram and Facebook. On top of designing for Quincy, I spearheaded account management duties, which encompassed conceptualizing content calendars, refining copywriting, and providing client service.

Brand Filters Design & Development

As part of the Quincy brand campaign in August 2023, our team got busy creating filters that truly captured the essence of the brand's pillars: Express, Excite, and Experience. Taking the reins as the creative lead, I kicked things off by working closely with the account servicing team to craft the proposal deck. Then, we pitched our filter ideas to the client and once approved, I dove into designing and developing the filters using Spark AR software.

Celebrate
with Quincy

Quincy Polaroid

Quincy Quality

Quincy GIPHY Campaign

Bondee Trend Jack

Back in February 2023, when the virtual avatar social networking app Bondee was all the rage, our team saw an opportunity to capitalize on the trend. We brainstormed and proposed a content idea aimed at trend-jacking for the brand.

Our pitch centred around a video concept showcasing how Quincy embraces individuality, inviting guests to be themselves. We introduced five distinct avatars, each representing a diverse range of guests, to illustrate this inclusive message.