Pizza Hut Singapore
// branding + social media marketing + content creation + art direction
Having secured the account as a member of the pitching team, I took on the role of Creative Lead for the Pizza Hut Singapore account. In this capacity, I shouldered the responsibility of guiding the creative direction of the brand's social pages. Simultaneously, I played a crucial role in planning the content calendar, art direction, creating content, and providing client servicing, all of which were integral components of my responsibilities in managing the account.
AI Value Campaign - Takeway Pocket Pleasers
Instrumental in the conceptualization and development of Pizza Hut’s pioneering AI-based campaign, "Takeaway Pocket Pleasers," I contributed significantly to the creation of AI-generated visuals. This disruptive campaign highlighted the brand's commitment to accessibility by strategically reducing advertising and creative costs, allowing for savings to be passed on to customers. As a testament to its success, Pizza Hut Singapore was awarded the Digital First Award for this innovative campaign.
Social Media Posts
Trend jack Social Posts
Campaign Extensions - Photoshoot for Social Content
To supplement Phase 2 of Pizza Hut's Cheesy 7 campaign, we held a photoshoot that revolved around Korean dramas, aligning with the theme of "Indulging in our guilty pleasures". The concept involves recreating scenes from Korean Dramas that have evoked various emotions, whether they be moments of laughter, tears, or sheer speechlessness. This approach aims to capture the essence of enjoying our guilty pleasures through the lens of the captivating and emotional world of Korean Dramas. The captured images complemented the key visuals (KVs) and videos we're creating for dissemination across platforms such as Facebook, Instagram, and TikTok.
Art Director/ Photographer: Jeraine Chu
Photographer/ Lighting: Fariqqin/ Jeraine
Producers: Geneva Pichay/ Sara Lightfoot
