Animalink.

This is a design portfolio for a module called Visual Communication Design. The project required me to design and present a final artwork version of a logo (with variations) and a series of at least three persuasive posters for a brand.

// logo design + branding

Animalink is a non-profit organisation located in France that is looking to revolutionise counselling practice by integrating the presence of animals in counselling sessions to facilitate psychologists.

The logo which I have designed is a typography-based one that revolves around the letter “a”. It is an abstract logo mark that represents the organisation and is something unique. On the other hand, the persuasive posters aim to promote the integration of animals into counselling sessions, with a target audience of psychologists.